The 15th Annual Politics Online conference was quite eye-opening on how new technologies are expanding political campaigns' collecting and datamining voter behavior, event attendance, contributions, and more. This is to the extent of "micro-targeting" voters so that canvassers with PDAs, for example, can frame messages down to the individual and record voter comments in electronic perpetuity. Also, with the new national voter file database, people's voting history, donations, etc will easily follow them from state to state. Advocacy organizations and campaigns are also using vendors (at this conference) to manage, store, and share this information among their allies.  Online interactivity was referenced just in terms of fundraising and "Macaca" moments - not voter-candidate dialogue and certainly not with the press. Joe Trippi even said that campaigns are starting to hire their own "journalists."  This is my blog post on panels covering 1) online campaign management software, 2) voter and donor data management, 3) web organizing, and 4) the future of political reporting.Jessica Duda  American University T: 202.276.3540