> No less than Al Neuharth, (http://www.newshare.com/news/
> FCC_family_newspapers.html) the former CEO of Gannett and founder of USA Today, warned about this years ago in urging papers to raise the cover price of their products.

When we started our newspaper, I set the price at $1. Jeez -- it costs more to buy a cup of coffee at McDonald's.

We may have fewer readers, but the ones who are willing to plunk down the buck are more apt to read and appreciate our hard work.

(Bill -- I've forwarded your comments and questions about the cooperative model to my friends at the Cooperative Development Institute and asked if they have any examples of cooperative community newspapers. I'll post any reflections they might have.)

Jeff Potter, Editor and Publisher
SHELBURNE FALLS INDEPENDENT
8 Deerfield Ave., Shelburne Falls, MA 01370
413-625-8297 / 413-303-9883 (direct)

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